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Case Study 1 | Promoting an Iconic Luxury Brand

The Problem

Our friends at Mercedes-Benz of Peterborough had a unique problem requiring a unique solution. Incredibly, the iconic luxury car brand had a brand-promotion problem.

Mercedes-Benz of Peterborough recently opened a new, glittering showroom located just off the Trans-Canada highway.

Poor Visibility

An attractive showroom and premium location with lots of drive-by traffic were not their problems. Yet the dealer still had poor brand visibility and awareness.

Our Total Graphics Solution

We devised and implemented a comprehensive graphics solution in collaboration with M-B Peterborough.

“The team at Unique Media Solutions was entirely professional to work with right from the start,” says John Maxted, M-B Peterborough’s head of marketing.

What We Did:

Striking wall graphics in the Mercedes-Benz Club Lounge, Peterborough Memorial Centre. Thousands of fans absorb the M-B brand during every hockey game.

Exterior signage

We designed and installed a 15 by 20 foot sign of a 2015 C-Class sedan, illuminated from overhead, and visible to Trans-Canada motorists. We digitally printed the high resolution image on durable 3M vinyl.

Vehicle Wrapping

We wrapped M-B Peterborough’s loaner and shuttle cars with striking cross-section graphics of a C-Class showing the high-tech mechanical insides of the car—a graphic illusion that garnered lots of attention throughout town.

We also wrapped a Sprinter van with the iconic Mercedes-Benz logo to increase brand awareness.

Showroom Graphics

Our team also designed and installed a number of interior design improvements to the showroom, including:

  • Frosted window graphics for the upper-level sales offices to conceal office equipment and add privacy.
  • A 4 by 8 foot interior wall mural graphic of Mercedes-Benz images.
  • The main showroom reception desk was transformed by our 3M architectural finish that added a dynamic glazed steel look to complement the urban refinement of the Mercedes-Benz brand.
  • We also refreshed the look of the Customer Lounge with improved signage and graphics.

Client-Focused Solutions

Mercedes-Benz Peterborough was so happy with our work, they asked us to provide a graphics solution for their Mercedes-Benz Club Entrance and Club Lounge at the Peterborough Memorial Centre hockey arena.

We designed and installed large sleek images of the latest Mercedes-Benz models, with the signature M-B colours and prominent logo throughout the lounge—talk about dynamic brand promotion.

Now Mercedes-Benz enjoys continuous brand promotion throughout the city of Peterborough and increased revenues as a direct result of our total branding solution.

About Unique Media Solutions

Founded in 2007, Unique Media Solutions has rapidly become the North America’s first choice for dynamic window, wall, floor, and exterior graphics, as well as comprehensive vehicle wrapping and exterior signage.

We are a 3M preferred graphics installer and Gold Level Partner. Our designers have won numerous awards. We provide the industry’s leading 5-year warranty and offer a comprehensive 30-day money-back guarantee on all work.

>> Our clients report a 25% increase in sales after wrapping their corporate fleet vehicles. Sample our wide-ranging portfolio or call us for a complimentary, no-obligation quote at 844.466.6555.