In business today marketers are always looking for ways to out due their competition – without necessarily outspending them.
One proven and often overlooked tactic is vehicle wraps, service, delivery, maintenance or other company vehicles with dynamic, professionally design graphics that promote your business and your brand as your drivers putter around town.
Large Impact, Low Cost
Unlike some of the more costly media (Newspaper, Radio and or Editorial) vehicle wraps work for you 24/7, 365 days of the year, for up to five years. This making the actual amortised investment easier to swallow for most small businesses – a few dollars per day.
According to the stats form the Outdoor Advertising Association of America (OAAA), vehicle wraps are the lowest cost per impression of any advertising form. Depending on city and the population size a single vehicle wrap can generate up to 70,000 impressions per day.
- Strategic and Creative Versatility – vehicle wraps can be used for long-term advertising or short-term product/event promotion, also don’t forget that you can
control the style (full, partial wrap), design making it work for your brand
- Local Targeting – driving and or parking a wrapped vehicle around your local business can drastically increase awareness to those in the community
- Brand Image-wraps help unify a company’s image with incorporating some branding elements from your other marketing channels Non-marketing benefits include a predictable fixed advertising cost, and persevering vehicle resale value as well as protecting paint from weather damage.